About Us
The Raw Concierge: Crafting Trust, One Meal at a Time
The Raw Concierge was born with one unwavering mission: to create a line of nutritious, handcrafted products that pet parents can trust without question.
Our pets ARE family, period. That is why every product we craft— from our signature raw blends, Air-Dried treats, or slow cooked Bone Broth—is made with a meticulous dedication to quality.
A Commitment to Excellence
Because Quality Isn’t Optional — It’s Essential
From start to finish, every step of our process is rooted in our commitment to excellence:
Premium Ingredients:
We start by sourcing the highest quality proteins, including grass-fed and finished, free-range, and wild-caught from the ocean, all provided by our long-term trusted suppliers. These key distinctions serve as the foundation for superior ingredients, ultimately making a significant impact on the final outcome.
Meat that MUST be passed as fit & edible for human consumption
All our ingredients must be deemed suitable and edible for human consumption. This means they are meticulously processed in USDA-approved facilities and must meet the standards required for serving in restaurants and selling in grocery stores. This commitment helps us uphold the highest safety and quality standards for your pets. We are dedicated to delivering the best quality possible, ensuring you can have peace of mind when feeding your pets.
Handcrafted Perfection:
For over 15 years, we have taken immense pride in the artisanal crafting of each product, ensuring that every item is produced with the utmost care and precision. Our rigorous attention to detail guarantees that every batch adheres to our elevated standards, prioritizing the well-being of your pets. This unwavering commitment to quality significantly enriches the lives of your beloved companions
Why it Takes Time
Good Things are Worth the Wait
Our handcrafted approach takes time, and we wouldn’t have it any other way. We believe in creating products that aren’t just good—but extraordinary. Each order is made fresh with care and precision, because we know that’s what your pets deserve.
When you choose The Raw Concierge, you’re choosing:
Transparency: A clear understanding of where your pet’s food comes from.
Integrity: Unwavering commitment to quality at every turn.
Trust: A partnership built on the shared goal of your pet’s well-being.
Thank you for trusting us to be a part of your pet’s journey. At The Raw Concierge, we’re not just making food; we’re making a difference—one meal at a time.
The Raw Concierge represents the culmination of 15 years of growth from Soul’y Raw Pet Food. Founded in San Marcos, we are a family-owned and operated business. Each week, our talented artisans carefully craft more than 2,000 pounds of raw meat into distinct, one-of-a-kind products. We take great pride in offering our customers the highest quality raw pet food on the market.
Wendy James
Meet The Team
Lisa Ayotte
Lisa started home preparing a raw diet for one very special bulldog in 2007. After years of battling skin and other health issues with a sweet young bulldog and finding success with a raw food diet, she wanted to feed raw without any synthetic ingredients. Feeding high quality raw meat, organs and whole foods were the foundation for her heart and soul dog and company, Soul’y Raw Pet Food in 2009. Soul’y Raw began in San Marcos, California and found success by only word of mouth. 10 years later in 2020, a second location was opened in Chandler, Arizona when the family moved to Arizona to be closer to family.
After an amazing career with Soul’y, but working 7 days a week for over 15 years, the time came to slow down. The process has never changed, and that level of commitment is time consuming and takes time away from her own family. This change marked the beautiful beginning of The Raw Concierge.
The Raw Concierge brings the same superior quality products and hand made production, but on a private scale. We work with 2 very large rescue organizations and membership clients that have been with us for over a decade.
Lisa is still creating new products, recipes and changing the way we view pet food. Stay tuned for the next chapter with her upcoming projects, no spoilers here, but we promise you will not be disappointed.
Wendy is Lisa’s sister & was the first to join the The Raw Concierge team. When the weekly orders grew past what Lisa could manage on her own, without hesitation Wendy packed up her life in Arizona and came to help in California.
Wendy runs the shipping and customer service department. If you have ever sent an email to our office, chances are you had the pleasure of interacting with Wendy’s sunny personality. She is a consummate jack of all trades, and we are so blessed to have her and all her many talents on the daily.
Wendy and Lisa have worked side by side for almost 11 years, and hope to continue bringing you the best raw food for many more years to come.
Jalen Higashi
Jalen joined The Raw Concierge family in 2024, bringing her skills in marketing to the forefront. She plays a vital role in shaping our online presence through social media and website design, as well as contributing a creative touch to our product label designs. Jalen is proud to be part of a company that places such a high value on the health and happiness of pets, and she is dedicated to supporting The Raw Concierge's mission.
Everlyn & Joana Cortes
Everlyn came to work with us in September 2023 as the youngest team member. She quickly adapted to the detailed packaging role of both all our raw food and air-dried treats.
When her little sister, Joana, moved to Arizona she joined the team as well. Everlyn moved over to meat master, responsible for all our grinding and specialty slicing and is killing it. Joana now packages and is her sister’s kitchen support. You can hear these two lovely girls giggling all day as they love to work together. They are such happy and radiant young ladies, and we are so grateful to have them in the family.
