The Discovery Channel takes viewers behind the scenes of our original production space in this episode of How It’s Made. Watch how we crafted raw pet food by hand—from sourcing to packaging—back when we were known as Soul’y Raw. This feature offers a rare look at the roots of what has now evolved into The Raw Concierge.

In this conversation with Swan Apothecary, our founder explores the philosophy and purpose behind raw feeding. From navigating the pet food industry to sourcing ingredients with integrity, this episode pulls back the curtain on our mission. It’s a must-listen for anyone curious about what truly goes into a better bowl.

In this in-depth interview, Lisa Ayotte discusses the early beginnings of Soul’y Raw and the evolution into The Raw Concierge. She shares her perspective on species-appropriate nutrition, common raw feeding myths, and why sourcing truly matters. The article offers a transparent look at the values and vision that continue to drive our work today.